Gretchen Heinen :: CEO of Authsnap, Inc.
Brand & Event
Gretchen Heinen is the Founder and CEO of Authsnap, a healthcare AI B2B SaaS company that automates insurance-denial appeals and medical-necessity documentation for clinics, hospitals, and healthcare organizations.
With 15 years of experience as a utilization-management nurse, Gretchen understands firsthand how slow, inconsistent, and costly denial management can be for providers. That clinical background led her to develop Authsnap’s patent-pending AI software, which generates accurate appeal letters in minutes — a process that traditionally takes hours of manual review.
Gretchen is recognized in the healthcare technology space for driving innovation in revenue cycle, prior authorization workflows, and insurance-denial automation. Her work focuses on improving accuracy, compliance, and speed for providers managing growing volumes of commercial-payer and specialty-drug denials. Authsnap’s platform supports clinics, medspas, radiology groups, and hospitals in reducing administrative burden while improving patient outcomes.
Before founding Authsnap, Gretchen built two successful brands — Net Worth It and The Daring Daughters — and grew an international audience as a podcaster and entrepreneurial mentor. These ventures strengthened her operational experience, leadership, and strategic storytelling, all of which contribute to her ability to scale a high-impact healthcare startup.
Today, Gretchen leads Authsnap with a focus on AI-driven efficiency, clinical accuracy, and ethical technology. Her work reflects her values of faith, integrity, and service, and she remains committed to building solutions that help providers deliver better care with fewer administrative obstacles.
Gretchen Heinen hired Emerald Rue for Small Business to create a brand video and images as well as to travel to four retreats to document them in stills and video.
What Gretchen says about Emerald Rue:
